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<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Megan’s CV
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<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Kat’s CV
Kat Black Marketing Manager CV 2023 (1).pdf
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<aside> <img src="/icons/checklist_gray.svg" alt="/icons/checklist_gray.svg" width="40px" /> Services we offer
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Website Development: Tailor-made, professional websites using your choice of the following website builders: Squarespace, Wix, IONOS, One, GoDaddy, Mailchimp.
SEO: Comprehensive strategy, SEO auditing, content strategy and optimisation.
Email: Copywriting, email design, campaign building, automated funnel building, email campaign specific landing pages.
Lead generation: Popups, lead magnet strategy and creation, funnel building, paid social media advertising.
Conversion Rate Optimisation: Consultancy, strategy development, A/B testing.
Strategy: Full-stack or channel-specific strategies, encompassing marketing tactics, planning, and consultancy on existing strategies and plans.
Campaign management: Creation, execution, and tracking of campaigns.
Social media: strategy, template creation, post planning and scheduling.
<aside> <img src="/icons/chart-line_gray.svg" alt="/icons/chart-line_gray.svg" width="40px" /> SEO / Content Strategy
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We have built and executed a successful content strategy for a proptech company over 5 years this has resulted in organic growth of 900%
This has involved working with writers, briefing them on writing SEO focused posts while also building thought leadership and trust into the blog to grow an invested audience. We have also written some posts:
<aside> <img src="/icons/globe_gray.svg" alt="/icons/globe_gray.svg" width="40px" /> Website Management
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At the end of 2022 we were responsible for re-designing the Landlord Vision website and project managing the roll out. This involved using project management skills, UX design, Copywriting, CRO, and Technical SEO. This went live with an incredibly low error rate and we didn’t see any impact to rankings as a result.
We also wrote the copy for every single page while doing this.
Before
Landlord Vision | Property Management Software
After
Property Management Software | Landlord Vision
<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" /> Email marketing
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Between us we have created over 25 email marketing funnels that vary in complexity from software onboarding to lead magnet downloads. Here is one of our most complex funnels:
For this project, we created the sequences, designed the email layouts and wrote the copy for the emails. Designs can be seen on request.
<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> Social media marketing
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We run the Landlord Vision social account which posts a variety of content and we show our personality a bit more on the Hidden Butcher channels which we have built in a freelance capacity.
<aside> <img src="/icons/mobile_gray.svg" alt="/icons/mobile_gray.svg" width="40px" /> Campaigns
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We have executed a number of marketing campaigns. We’re most proud of the Landlord Vision Isn’t For You campaign. This used subversive messaging to drive interest and doubled the click through rates against the control. We conceptualised the campaign and designed the ads using Canva.
Example ad:
Landing page:
<aside> <img src="/icons/sharing_gray.svg" alt="/icons/sharing_gray.svg" width="40px" /> Our Reviews
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<aside> <img src="/icons/sharing_gray.svg" alt="/icons/sharing_gray.svg" width="40px" /> Our Network
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We have had the pleasure of working with other freelance experts who cover services we don’t offer. These freelancers are people we have worked with on an extended basis and highly recommend.