Campaign goal: To increase Christmas orders via email list
Audience: Affluent parents aged 30-45
Tone: Use humour and create a sense of urgency.
Subject line: Good News Inside!
Preview: Xmas Eve turkey without the fighting
Hi (Name),
You know those stories you read in the papers every year about stressed out mums and dads wanting to put on a big Christmas spread for their family - only they’ve left it too late to get a turkey, so they end up fighting it out to the death at 7pm on the Christmas aisle of Waitrose?
Well, we’ve got good news.
This year, that won’t be you, because you’re a Hidden Butcher customer and we’ve got you covered.
Soon we’re going to be launching our Christmas order form. All you have to do is tell us what you want and we’ll guarantee that you’ll have it.
Then you can saunter into the shop at a leisurely pace, with not a hair out of place, on Christmas Eve and know, 100% that you’ve got the best turkey and trimmings around.
Oh, and we give you permission to feel smug when you read about people fighting over turkeys this year.