Campaign type: An automated email sequence that is sent to people who have downloaded a lead magnet for HMO landlords

Campaign goals: To increase brand awareness and convert customers

Audience: Landlords age 35-50

Tone: Professional and empathetic

Email 1 - Thank you email

Subject line: Your HMO steps for success download

Preview: Sent from company name

Hi (Name),

You recently downloaded the HMO guide. You probably did this for one of 3 reasons.

1. You want to see what all the fuss is about before you invest
2. You want to prepare your HMO for its very first tenant
3. You want to make sure you’re up to date with regulation

If you fit into one of these categories then this resource is for you! Mary Latham, a successful HMO landlord of 20 years, has created this guide to give you more than the knowledge you can find everywhere. Mary also shares tips from her experiences which will help to give your HMO portfolio the edge it needs to be profitable.

If you need to download your resource again, click the download button below:

BUTTON: “Download my HMO guide”

Have a great day!